Direct Mail is a great marketing tool, it allows your business to reach a large audience. This type of advertising lets your potential customers see and read the material when it’s convenient for them. An article by Postalytics indicates approximately 50% of consumers polled reported that too many emails are received daily. 76% of consumers trust direct mail over marketing emails. Consumers often think emails received from companies they aren’t familiar with are phishing scams or spam. A lot of consumers ignore marketing emails, sometimes the emails go directly into their junk folder, never to be seen. No worries if you send your marketing material via direct mail, and you don’t have to worry about direct mail corrupting computers with a virus! It’s win/win!!
Direct Mail ROI
74% of marketers polled advised direct mail has the highest ROI (return on investment) than any other marketing technique. Research by Xerox indicates 79% of direct mail is read by the consumer, well above digital marketing attempts. Consumer response rates are well above 100% of digital media advertising. The average response for direct mail reaches 9% for house lists and 5% for prospect lists, compared to digitally transmitted response rate at just 6% overall, making direct mail more profitable. With all the unexpected emails cluttering people’s in-boxes it’s no wonder marketing related emails go unnoticed or just downright ignored. If you really want to capture a potential customer’s attention – and make a lasting impression, mail is the way to do it!
Forms of Direct Mail
The most common forms of direct marketing are brochures, catalogs, coupons, postcards, letters, and flyers. USPS guidelines for direct mail require paper to be no thicker than 9pt. An amazingly creative way to get your message out there to your desired consumer is kits. The kits can include samples of your most popular merchandise along with other forms of marketing materials, such as brochures.
Target Your Audience
Another plus for using direct mail – you can target the audience that would best benefit from your services or merchandise. Also, you can personalize your message, so the recipient feels that you care about their requirements. Direct mail provides more opportunities to use your creativity and showcase the professionalism that your company provides.
Consumers are overwhelmed, spending on average 7.5 hours daily with digital media. They crave personal connections! Design your direct marketing materials and purchase the paper and matching envelopes you have selected @ DefyPaper: https://www.defypaper.com/
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